National Television updates with 3 new pieces
As you all know, we really dig Nationals’ work. They’ve update with 3 new spots, which is surprising – I thought they would have still been partying after winning best showreel, & 3rd in best spot in the Tween Awards (That was poor sarcasm, I apologize).
Arnold NYC – Take 5 “Taste and believe”
National has completed a more tradition commercial spot this time around, but it has that warped sense of National humour pervading it. Its fast & funny, and the voiceover really makes it work. I dig Nationals’ over-the-top end super too.
Nike Mecurial Vapour “Naja”
I was’nt a fan of this spot until the drop of venom hangs from the fang of the cobra – that was beautiful. Even still, it feels a little drawn out to me. The write-up on the national site does a better job of explaining the rationale behind the cobra than I will, so check out what they have to say (Actually, that goes for the other spots too).
Nike Holiday “Heritage”
This is the pick of the lot as far as this update goes in my opinion. As mentioned in their own synopsis, it looks like it must be fun to go to town with a brand history as rich as Nikes. I really hope there is, or will be, a series of these, it’s so retro it hurts. The character animation and visual style reminds me a little of Shynolas’ flat-shaded 3d work, or maybe its just the inanimate objects with legs that makes me think that way.
Once again, we like to hear what you think – leave your comments below. Oh, and stay tuned, I think Justin has another monster post coming up.
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Huh, numb nuts, did this post start off saying, “Looking for new worthless studios to post on Tween”? Don’t try to float over National’s post, these guys are rockstars. That’s like you bringing home White Castle after your mom just steamed Lobster for dinner.
did romiro torres lend a hand on the nike heritage stuff?
same clips appear on his site. things that make you go hmmm…
Pretty surprised that they didn’t paint out the boom in the shot in the Take5 spot.. Seems a little too noticable to overlook, I guess they were strapped on time.
Heritage is my favorite this round.. great swatch and subtle textures make it all work. I feel you on the shynola reminder!
arrrghhhh… i really love NATL, but this time they suck
but i do love them anyway
Well spotted David, my monitor is too dark and only saw it after you mentioned it. Strange though that it was left in. Overall, the spots are “ok” – Not the usual crazy NATL stuff – but hey, can’t always be craaazy!