PostPanic sent me a very nice package full of goodies regarding a wild spot they recently created for Sportlife, a big chewing gum brand in the Netherlands.
This was a pretty interesting project. Sportlife already had an existing campaign featuring Sportlife-sponsored “broadcasts” of fictitious extreme sports. The first two ads in the campaign were filmed in live action, but the third one, the one that landed in PostPanic’s inbox, was all CG.
After about four months of hard work, PostPanic produced “Deep,” a strangely ethereal, deliberately disorienting, action-packed slice of a “Reverse Running” match from the fictitious Arctic Games.
The first time I watched this spot, I thought, “What the hell…?” (But in a very good way, mind you.) When the characters broke through the ice, it started to all make sense. The second time around, I was able to focus more on the lush visuals and just enjoy the ride. I really dig the camera work, pacing and atmospherics in this piece (big ups to director Mischa Rozema).
Great job, PostPanic!
That is very good work from them, Plus the Nike Look Good Be bad is also great work
for more in depth info … check out this article over at cgnetworks…
I just can say that it is real great work from them!