Loyalkaspar has firmly planted itself as one of my favorite studios, and they’ve recently completed a couple new pieces that I hadn’t seen before.

First up is an ID for the Outdoor Life Network, featuring an ephemeral swirl of leaves that whisks the viewer from cityscapes to autumnal outdoor scenes. Created entirely in 3D, the piece flows effortlessly from scene to scene with confidence and artistry.
I think the sound design is pretty ballsy, actually. Instead of a predictable acoustic guitar/solo piano backing, we’re given a curious little marimba piece that’s more reminiscent of Harry Potter than hunting season. I think it works, though. It fits with the continually coalescing and dissolving leaves, guided as they are by some magically artistic breeze.
LK also undertook a series of 5- and 10-second IDs for Docs HD, a new documentary channel from Voom. All the spots feature primo photography from Sonya Farrell and wonderful music from Greg Smith.
My favorite pieces in this series are the ones with a semi-narrative structure: Bandit, Stripper and Theater (see below). It’s pretty amazing how much of a story LK was able to cram into such a tiny temporal space.
LK does a great job of juxtaposing imagery to quickly establish the theme of each piece. Pollution, for instance, pairs industrial mechanization with a laughing child and a red balloon, creating a little rhetorical tension that packs a big punch. And the tasteful logo peels at the end of each piece make for a crisp, ringing finish.



