Big ups to Spl/tdesign for showing us both the raw footage and composited final product for their vectorized Target spot. I had to learn the hard way how important spatial markers are when doing any kind of 3D compositing. (Let’s just say that project won’t make it into my reel.)
Check out this page to see how Spl/tdesign pulled it off.
You might also want to check out MK12’s Best Buy piece, executed using a similar technique.
Just got back from a life-changing vacation in London and boy do I have some updating to do. Expect a flurry of content soon…
I recently discovered Maxon’s Cinema 4D, and man is it fun. It’s so easy to learn, and the renderer produces great results without much tweaking. I know it’s not “industry standard,” but I’m planning on using it in future projects.
Here’s a bevy of Cinema 4D tutorials I stumbled upon.
“JoJo in the Stars” is an amazing piece of work from Mark Craste of Studio AKA.
(Stylistically, it reminds me of David and Laurent Nicolas, the brothers who directed the “It’s not the End of the World” promo for Super Furry Animals.)
Freestyle Collective has updated their site and their work (at least I’m pretty sure this qualifies as an update). Amazing stuff, of course.
Looking at their reel, I can’t help but feel that it contains every single mograph trend that’s hot today (and a couple that were hot yesterday). From 3D graffiti to silhouetted flora to hand-drawn figures to retro rainbows, it’s all there.
I’m new to the mograph scene, but like web design (from whither I came), the appeal of substance-less style is undeniable. At first. And then, once the trends become readily identifiable and the Who’s Who becomes as familiar as your old Rolodex of high-school buddies, the appeal begins to fade.
Mograph is no different than any other design medium: It needs substance in order to truly stand the test of time.
Just as I finished typing the previous sentence, I started to doubt it. I mean, I’m not 100% convinced that design does need substance or that it needs to “stand the test of time.” Sure, if you want to win the respect of well-respected designers and sundry other aesthetes, then I suppose it matters. But what if, as Justin Harder says, you just want to make cool shit?
I’m also not convinced that substance and style are truly separable concepts. It’s an easy dichotomy to buy without really thinking about it, but can’t style sometimes function as substance? Isn’t that what MTV and Diesel have built their empires on? Style is the substance they peddle, it’s the cultural commodity they trade, no?
Okay, I’m obviously baiting you now. My apologies to Freestyle for using them as a springboard for what is sure to go down as the longest (and most unread) post on Tween.
Shilo Design recently completed the show opener for MTV’s new Viva La Bam. Given the subject matter, this is one instance in which the über-hip (and über-clichéd) graffiti style is actually appropriate.
