books

Why do books get a free pass?

Purging is good

We’re expecting a baby in June, but we’re not in a position to move out of our tiny one-bedroom apartment. So we’re rearranging our lives. We’ve bought some storage “solutions” from Ikea, we’ve learned to artfully stack our belongings and — most importantly — we’re getting rid of stuff. Lots of it.

We’ve purged ourselves of old clothes, small appliances and all sorts of other items, including a disused folding bike, last year’s New Year’s resolution. Purging is good. It’s cleansing, and it reminds us that we really don’t need much to be happy.

But there’s one category of stuff that seems exempt from our purging habits: our books.

Entering a no nostalgia zone

I am an avid ebook reader. I have a Kindle stuffed to the gills with everything from the Count of Monte Cristo to cookbooks for fancy sandwiches. Ever since buying an iPad Mini, my digital reading habits have increased to include digital magazines and the occasional digital comic book.

I have no romantic feelings toward old school books. Clunky, impractical and made of dead trees, they were never the best way to read — they were simply the only way to read. When I see people riding the subway, awkwardly clutching a 600-page George R. R. Martin tomb in one hand while trying to hold on to a rail with the other, I think, “I’m so glad that’s not me anymore.”

And yet…

And yet, as I type this I glance over the top of my laptop at two towering bookshelves flanking my TV. They are filled, predictably, with books. Actual books. Heavy stacks of paper colorfully bound, their spines reading like an index of my interests.

There are books on animation, typography, art, social science, traveling, foreign language and product design. The shelves are peppered with contemporary fiction and an occasional book of poetry, too.

The funny thing is, I can’t remember the last time I took a book off the shelf and actually opened it.

Special cases

When we moved to New York from spacious Texas, we rid ourselves of about half of our books. Those were nearly all works of fiction. I told myself, “Look, they’re just text on pages. You can always get them again as an ebook.”

Roughly 90% of the books that survived contain loads of imagery. Maybe they are full of explanatory illustrations or photographs; maybe they use graphs and charts to make their point; or maybe they are large format coffee-table books of highly detailed art.

The fiction I tell myself (and, I suspect, many people tell themselves) is that I keep these books because they are special. They cannot be faithfully reproduced in electronic form, and so they need to be protected, coveted, cherished.

Calling BS on myself

This may be true — there really isn’t a digital equivalent to some of my gorgeous art books — but the fact is that I still don’t use them. They are essentially decoration.

In one sense, they are the most deplorable kind of decoration that exists: narcissistic decorations. Each book is supposed to indicate something about me. Collectively, they represent an impressive blend of interests and knowledge. Keeping them around is tantamount to a marble bust of myself sitting just below my television with a small brass plaque that reads, “Look at me! I am awesome.”

Yuck.

The price of imagined longing

The truth is that we keep most of our junk around because we believe that if we get rid of it, we will miss it terribly in some imagined future. Four weeks from now, we’ll rummage through a kitchen cabinet, looking for that French press coffee maker before realizing — damn, that’s right: we gave it away! And then we will cry.

All of which is ridiculous, of course. Even if there is a time in the future when you reach out for some object that once was there, is it really that big of a deal to pine over its absence? For one or two minutes, we might feel a dull needling of regret, but then we’ll be off to something else, the cherished object already fading from consciousness.

So to avoid this moment of imaginary sadness, we keep our crap around us, surrounding us on all sides.

Still nothing

After writing this much about my beloved books, I thought I’d get the urge to pull one down and thumb through its pages, for old time’s sake.

Nope. I’m scanning the shelves, but I feel nothing. No urge to plunge into the pulpy pleasures of bound paper and ink. No need to once again peruse the paintings of an artist who’s real impact was made on me in the museum, not while reviewing his monograph.

These books are just ghosts of a former time. Like ghosts, they haunt me. But unlike ghosts, they take up space.

Photo Credit: Dave from Tokyo via Compfight cc

March 18 / 2013
Author Justin
Category General
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ad-age-cover

iPad Magazines: Wrong and Less Wrong

I recently downloaded the AdAge for iPad digital magazine. The download itself is free, but since I’m a fan of AdAge’s content, I ponied up $79.99 for an annual digital subscription. And now I’m feeling a bit ripped off.

Great content crippled by bad user experience

Many of the issues with the app can be addressed by rethinking basic functionality of their magazine platform.

  • There is no search. For a publication with such a massive backlog of great content, this is unacceptable and baffling.
  • Articles with embedded video don’t show the video on the tablet version. For an example, check out this link on AdAge.com and then check it out on the app. Without video, the article is pretty useless. For a publication that relies heavily on video, this makes no sense.
  • If you switch applications and come back to the AdAge app, it “resets,” and you lose your place. If you were in the middle of article, decide to check your email and then came back to the article, the app will refresh and bring you back to the front page. Incredibly annoying.
  • You can save articles by clicking the Save Article button at the top of an article. But don’t you dare click the more visible starred folder icon in the upper right-hand corner. That’ll show you articles you’ve already saved — and replace whatever you were reading with a slide-out tray. Close the tray, and you’ve lost your place. Again.

Digital subscription dead-end

I purchased by AdAge digital subscription through iTunes for $79.99. There is apparently no way for me to link this purchase to AdAge.com. So effectively my subscription doesn’t carry over to AdAge.com (even though it should).

Customer service has been monumentally useless in helping me with this issue.

Doing it right (or at least better)

Aside from the last issue, all of these problems can be fixed by rethinking the magazine platform. My advice: fire whomever built the existing platform and find one that works. For examples of who’s doing it better, you don’t need to look far.

Conde Nast

Conde Nast’s platform (Wired, Esquire, etc.) is the de facto standard. It’s intuitive and unobtrusive, and the extra iPad content really enriches your experience. Of course, most of the Conde Nast iPad magazines have the luxury of being monthly publications, so they can splurge on extra content — something that would be difficult for AdAge to emulate.

Conde Nast’s lack of search and lackluster sharing options make it less of a gold standard, more of a bronze.

Bloomberg Businessweek

Bloomberg Businessweek does an incredible job packing loads of data into an attractive, explorable package. Their integrated stock market widget is brilliantly executed, and their search functionality is top notch.

NYTimes

For a model that more closely matches AdAge’s daily flood of content, look no further than the NewYorkTimes iPad app. While it may not be the prettiest publication out there, everything just works: search, sharing and video browsing are all a snap.

Better, not best

There’s no such thing as the perfect digital magazine platform. Individual reading habits combined with the perceived customization of digital experiences means that most people will always feel something is missing.

That’s okay. If AdAge (and others) can simply strive to be better — to get the core experience right — they’ll have a satisfied customer base, one that doesn’t spend its Saturday mornings writing critiques of their publication and instead spends time actually reading it.

March 16 / 2013
Author Justin
Comments 1 Comment
Album art from epiclectic's Flickr stream

3 Tips for Google to Beat Spotify at their own game

Hey Google,

Let’s pretend that you don’t have an army of PhDs and MBAs helping you figure out how to beat Spotify in the war to rule the streaming media game.

And then let’s pretend that you turned to me for advice. I know: ridiculous. But let’s just pretend. It’s my blog, after all.

Here are three things you can do that will encourage users like me, who’ve been Spotify Premium customers for over a year, to switch to your impending offering, whatever it may be called. (Note: If you decide to name your service Google Earballs or Google Boogie, the tips below will not apply. I will never use your service.)

1. Offer the heavy hitters. Spotify’s catalog is impressive, but it has some painful gaps. You won’t find any Beatles, and a search for Led Zeppelin turns up a host of tribute albums but not the real McCoy. Not having these foundational bands is like omitting the Yankees from the history of baseball. You have the cash and power. Make it happen.

2. Create a web-based client. I’ll need a native app for my daily commute through the bowels of NYC, but for my desktop experience, please offer a web-based client. For those on admin-restricted machines, this is often the only way to enjoy some tunes while hustling for the man.

3. Make sharing easier. Forcing recipients of a shared track to download an app, register for an account or jump through some other hoop is only going to keep you from getting more people hooked on your service. There should be only one barrier to sharing: a single click of the mouse.

And that’s it! Spotify does a lot of things right. Trusting that you’ll follow their example and apply my expert advice above, I can guarantee you that at least one Spotify customer will jump ship. The rest is up to your marketing department.

February 25 / 2013
Author Justin
Category Technology
Comments 2 Comments
flow-channel

Keeping Users Interested is a Matter of Flow

At the recommendation of a co-worker, I recently read Jesse Schell’s The Art of Game Design: A Book of Lenses.

I consumed the majority of the book while sipping various rum concoctions from giant coconuts on the beach in Acapulco. But even if I’d been stone cold sober, I’d have been equal parts impressed, fascinated and inspired by it.

The power of synthesis

Like most great writers, Schell is a master of synthesis. He elegantly weaves insights from a broad range of disciplines, including psychology, anthropology, economics, creative writing, filmmaking and of course the newest kid on the academic block, game design.

The result is a book that has both breadth and depth. When you’re not nodding your head in agreement, you’re getting goosebumps as a wave of discovery washes over you. Reading the book is nearly as fun as playing a great game.

The Flow Channel, an elegant model for player (and user) interest

In chapter 9, “The Experience is in the Player’s Mind,” Schell introduces one of my favorite concepts in the book, which he borrows from psychologist Mihaly Czikszentmihalyi (pronounced CHEEK-sent-mə-HY-ee).

Czikszentmihalyi is famous for defining something he calls “flow,” about which he has written several influential books. If you’ve ever been so engrossed in a task that the world seems to fall away and you lose track of time entirely, you’ve experienced flow.

Flow is the state of optimal experience, a rewarding balance of our skills and the challenges before us. It’s the enjoyable feeling of being deeply engaged in the moment, and it’s during moments of flow that our best work is produced, our greatest ideas expressed and our most admirable achievements accomplished.

Clearly flow is a good thing. But finding and maintaing flow is tricky. That’s where the Flow Channel comes in.

flow-channel

This diagram visualizes some of the variables that can dicate the degree to which we are “in flow.” Generally, the diagram posits that as skills increase, challenges that call upon those skills must increase too. If something is too difficult for our skill level, it will produce anxiety (number 1 in the diagram). Conversely, if something is too easy, it will create boredom (number 2).

In the context of games, says Schell, players are most engaged — and most content — if they follow a roller-coaster pattern through the Flow Channel (number 3). It’s more fun, in other words, if challenges sometimes seem too difficult — until our rising skill level flattens the curve. The ensuing mastery is also fun as we dominate an opponent or breeze through a level. But before it becomes old hat, the challenge level must rise again.

Angry Birds vs Bad Piggies

Experience bears out the truth of this diagram. Most recently, I surprised myself by happily blasting through Angry Birds: Star Wars, one of the top ranked games on the iTunes App Store.

I devoured its many levels, often playing them over and over to achieve a particularly satisfying destruction of blocks and bad guys. So when an in-game prompt urged me to try Bad Piggies, also created by Rovio, I though, “Sure, why not?”

Two minutes later, I was playing.

And ten minutes later, I quit.

What happened?

In terms of the Flow Channel diagram, I had veered somewhere into the upper left quadrant, where the challenge of the game was very high, but my skills were very low. The resulting frustration ushered me right out of the game.

Read more →

January 14 / 2013
Author Justin
Category General
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Timelanes, an easy way to visualize timezones

If you’ve ever had to schedule a call across multiple timezones, you now how confusing it can be. The task is made especially difficult by those truly distant locales that might be having their first cup of coffee just as you’re calling it a day.

Timelanes ($.99/iPhone) erases all that confusion.

How does it work?

timelanes-annotated

After you choose which cities to add to Timelanes, they appear in a grid. Those above your home timezone, denoted with a pin-like icon, are timezones behind yours. Those below your home timezone are ahead of you. If a city is a calendar day behind/ahead, it will be marked in red.

Timelanes doesn’t bother with minute-by-minute updates. Hours are rounded down. This keeps the interface clean without sacrificing accuracy. (You can add the minutes in your head with zero effort.)

B-Reel

Timelanes was created by B-Reel, one of the most admired production companies working in the integrated media space. Their relatively new Product division (announced at last year’s SXSW Interactive) has a slim portfolio, but each product shows signs of brilliance. It’ll be interesting to see what B-Reel launches next.

Links

Tip o’ the hat to Michael Neithardt for the nudge.

December 27 / 2012
Author Justin
Category Technology, Tips
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Photo by toodlepip / http://www.flickr.com/photos/toodlepip/

If you start with social, you will likely end up with crap

When it comes to creating compelling interactive experiences online, there’s a siren song that will inevitably drift into the conference room, enticing all who listen to change course and head straight for the rocks.

The scene usually goes something like this. (What follows is clearly a stilted scenario, based on a “me vs. the world” mentality. Substitute whomever you wish for the two characters.):

Them: This is really shaping up nicely!

Me: Yeah, I think we’re on to something!

(high fives all around)

Them: So hey, how are we going to make this social?

Me: Social?

Them: We need some social hooks. Likes on Facebook, pins on Pinterest, tweets. The works. It needs to go viral.

Me: Well, I think people are going to share the experience if we make it is as awesome as it sounds right now, right?

Them: Yeah, but we could make this whole thing social. Like, what if you had to share something, and then that unlocked another thing. And you were, like, competing with all your friends.

(silence)

Them: Or maybe we could create unlock-able content if you tweet enough times or something. Hang on, let me find this awesome thing from 2011…

In my world, this happens all too often. At some point during the collaborative process, the specter of social media descends upon a meeting, chilling every creative thought to the point of freezing. Ideas that were blooming five minutes ago turn icy and shatter like so many roses dipped in liquid nitrogen.

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December 20 / 2012
Author Justin
Category Technology
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Syncing Kindle books and audiobooks with Amazon.com and Audible

Customer experience FTW!

I’m not sure when Amazon.com rolled this out, but I’m in love. For certain Kindle books, you can buy a matching Audible audiobook version that will stay in sync with your reading.

This is mind-blowing.

Here’s my typical use case: I’m listening to the audiobook of George Orwell’s 1984 while riding the subway from Park Slope to the Lower East Side. Hands-free reading during my morning commute. Awesome.

That evening, while winding down in bed, I flip open my Kindle and launch 1984. Here’s the amazing part: My Kindle syncs to where I left off in the audiobook. This works in the Kindle app on my iPhone or the Kindle Reader app in Chrome, as well.

As a long-time Audible subscriber and an even longer time Amazon.com customer, I feel like I’ve just taken a bite of a delicious brand sandwich. This is a great example of an acquisition (Amazon purchased Audible for $300 million in 2008) that not only made strategic sense, it improved the customer experience. (And that’s the real win.)

How do you do it?

This syncing feature is called Whispersync for Voice. Not the catchiest name. Once you have a Kindle or Kindle App and the Audible app on your iPhone or Android phone, you do the following:

1. Buy the Kindle version of the book.
2. Add the Audible version.
3. Make sure your devices get a chance to connect to the internet so they can sync.

At the moment, there are 15,000 books that are Whispersync for Voice enabled.

Buy the same book… twice?

Technically, yes, you’re buying the same book twice: once in the Kindle format and once again in the Audible format. But in my case, the Kindle copy of 1984 cost about eight bucks. Not bad. And since I’m a subscriber to Audible, I already had credits to get the book.

December 07 / 2012
Author Justin
Category Technology, Tips
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Work/Life: Words of Wisdom from an Advertising Veteran

In A Short Lesson on Perspective, 30 year advertising industry vet Lindsey Redding shares the bitter truth about his life pushing products.

As someone who works in the same industry, it’s tough for me to read his account without looking long and hard in the mirror afterwards.

Some nuggets:

The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego.

And:

What I have witnessed happening in the last twenty years is the aesthetic equivalent of the Industrial Revolution in the 19th century. The wholesale industrialization and mechanistation of the creative process. Our ad agencies, design groups, film and music studios have gone from being cottage industries and guilds of craftsmen and women, essentially unchanged from the middle-ages, to dark sattanic mills of mass production. Ideas themselves have become just another disposable commodity to be supplied to order by the lowest bidder.

On the daily creative routine:

Have you ever tried to have an idea. Any idea at all, with a gun to your head? This is the daily reality for the creative drone.

There’s much more to it than these tiny quotes. Read the whole post and see for yourself. Not everything he says resonates with me, but enough of it does that it makes me uncomfortable. And that’s not always a bad thing.

November 19 / 2012
Author Justin
Category General
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Unity: Going through the door

Continuing my adventure through Unity Game Development Essentials, I’m now dealing with getting the character (aka, the player) to interact with objects in the environment. It doesn’t look like much, but getting the door on the crappy little outpost in the video above took a bit of doing.

Of course, since this is Unity, it didn’t take nearly as much doing (I’m guessing) as if I’d had to write everything in C# myself.

As I get deeper into the scripting side of Unity, I’m thrilled to find that it’s very similar to the Flash/ActionScript paradigm. The concept of MovieClips ports well to GameObjects in Unity, and since JavaScript is allowed in Unity, even the syntax feels familiar.

Glad to know all my time with Flash wasn’t for naught.

November 04 / 2012
Author Justin
Category General, Technology
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Unity terrain creation

Onto Chapter 3 of Unity Game Development Essentials, Creating the Environment. Playing with Unity’s terrain editor is incredibly fun. I could see getting sucked into this process for hours.

November 02 / 2012
Author Justin
Category General, Technology
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